Our Principles

The fabric of how we operate

  • Empower.

    Facilitate womens economic empowerment through championing women-owned businesses and paying women for their labour.

  • Seek equity.

    Recognise the inequality in bike ownership and bike riding and make concessions and adjustments where needed.

  • Forge coalitions.

    Actively pursue allyship and coalition in all avenues.

  • Foster activists.

    Create a space where people come for the riding and stay for the activism.

  • Grow confidence.

    Acknowledge the systemic barriers to women in all areas of life and empower women through building confidence and skills in navigation, mechanics and leadership.

  • Demonstrate the glory of a matriarchy

    Centre community, lead with empathy and show vulnerability.

  • Pursue Pleasure, not pain.

    We’re here for a good time, not a long time. We bring pleasure to the forefront.

  • Create a learning culture.

    Create a space for people to learn and unlearn. Be unwaveringly patient and tolerant and thank people for their honesty.

  • Lead with context, not control.

    Assume everyone is doing their best. All mistakes provide a learning opportunity.

  • Criticise systems, not individuals

    The patriarchy doesn’t serve anyone.

“Brazenly disruptive and unapologetic in its mission to empower marginalised communities.”

— Zahir, Founder of Fasted 500

“Best welcome I've ever had on a ride, friendly group, supportive, inclusive, likeminded and open”

— Izzy, NFORC community member